With the gradual maturity of stainless steel faucet manufacturing technology in China, stainless steel faucets have greatly improved both in production and in grades. Although they currently occupy a small share in the domestic market, it is precisely because of their health, environmental protection, Durability and other characteristics have become more and more popular among consumers in recent years, and gradually grab the market share of copper faucets. Stainless steel faucets have become the development trend of the sanitary ware industry.
In addition, in recent years, the overall bathroom space has become the development target of major bathroom brands. In order to obtain a larger market cake, the traditional ceramic bathroom brand fully integrates the advantages of bathroom, hardware accessories and overall space design to become a bathroom Another major growth point in industry marketing. Domestic faucet manufacturers are also relying on this channel to gradually enter the high-end brand market in the industry.
Selling styles vs. selling quality
In the brilliant plumbing store, the reporter saw that the price of the faucet was generally within two to three hundred yuan, and the relatively high-end antique faucet reached 800 yuan. Two basin faucets with similar appearances cost 170 yuan each, while the next one is as high as 360 yuan. The shopping guide told us: "Actually, look closely. They are different. This expensive waist is much thicker. The quality is better, and it is also the latest style of our company. Of course, the price is more expensive."
I got a similar answer in the marketing store of Minjie Sanitary Ware Headquarters. The difference is that there are more than 200 types of faucets displayed in the exhibition hall. Various styles of faucets occupy nearly half of the exhibition hall, and the price difference is also very large. , Ranging from the most common twenty to thirty yuan to nearly 1,000 yuan, but most of them are still concentrated within the price range of three to four hundred yuan. The booth service staff explained: “Because this is the headquarters, all the styles produced by the company will be displayed here, and we have our own factory and production base in Gaoming, so there are many styles, unlike some OEMs. Companies often have fewer styles." When the reporter asked about the higher-priced products in the store, she said that these are the company’s new styles and the most popular designs on the market, because the new designs are expensive and the prices are expensive. Point, but it is very popular with consumers. She said that the company's products are positioned in the mid-range and cost-effective. The products sold in the store are sold at a 40% discount on the list price, which is also easy for consumers to accept.
In another faucet shop without a logo brand, the price on the label is mostly within two hundred yuan. When asked about the actual retail price, the boss did not give a fixed discount. The price of each style is just random. Given, if it is a wholesale price, it will be cheaper.
Compared with ordinary faucets, some famous brand faucets pay more attention to product quality and practicality. In the Huida bathroom store, the reporter saw some faucets displayed on the display table. According to the store manager’s explanation, the display items in the store can be sold directly because of the upgrade and decoration, and they are treated at a special price of 45%. If they are usually in the warehouse Get the goods at least 30% off. These remaining faucets are generally priced at six to seven hundred yuan. A small basin faucet, there is nothing special on the surface, it looks extremely ordinary, and the price is more than 300 yuan. When the reporter asked the reason, she said that it was determined by the quality of the product, as well as after-sales service. "Our shelf life is five years and we can guarantee it within one year. In fact, there is no problem in using our products for ten years. And those products with various styles and cheap prices that you see will soon break when they are practical." Chang made this explanation for its price.